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New Locksmith iPhone APP [Reprinted with permission from “The National Locksmith” April 2010 Issue] O.K, many of you may be wondering, "What is an APP." An APP is short for "Application." If you are not hip to the latest hand held electronic devices such as the iPhone or iPod Touch by Apple, (the computer giant and forerunner in the cyber world for such devices), I can tell you it's all the rage. It's the new domain for program / software development and everyone is getting into it. It's a massively huge market with unlimited potential. Apps are designed to expand the functionality of a mobile device, such as a cell phone or Internet phone, for example. They can include things like personal planners, games, joke programs, and a wide variety of other types of applications. How do you get an APP? Well, first you need an electronic device that can utilize such an application, such as a cell phone that can use apps, which are the most popular. Apple started the revolution of Apps when it introduced the first iPhone and now just about every other cell phone has Apps that are compatible. Once you have a compatible device for apps, (cell phone, iPhone, iPod Touch) they are then usually obtained and found at what is known as app stores. For Apple, ifs the "iTunes" store. An app store is an online store where people can purchase applications for mobile devices. The original app store was the App Store run by Apple to provide applications for its iPhone® and iPod Touch® users, and other companies picked up the concept so that they could create and sell applications to their users as well. Applications in an app store can vary in cost, from free downloads to quite costly ones, depending on who developed the application and its purpose. Most paid downloads are relatively low priced, however, on the average of, $3 to $9. Users can typically access an app store from their mobile device, with some manufacturers providing a hot key which users can use to go straight to the store. Once there, users can search for an application by name, or browse by type. Often, many competing applications serve more or less the same function, with users choosing by price, design, reputation, or style. Pop-A-Lock offers Locksmith App Locksmith industry giant Pop-A-Lock™ is entering into a new partnership with the Locksmith iPhone App "Locksmith Locator" to offer a unique service to people all over the country. It is believed that this Locksmith App will be able to help save the lives of countless children by reducing the response time of the locksmith, and the amount of time that a child may have to be locked in a vehicle on a very hot, or very cold day. Every year in this country, children die because they are locked in a car and their parent or guardian is unable to track down emergency help in time. The new Locksmith iPhone App which was developed by Creative One Media and Pop-A-Lock™, promises to make things much safer and easier. With one push of a button on the Locksmith APP loaded on a customer's phone, a GPS location and problem is sent directly to a local locksmith in the area to assist immediately. The attractive thing is the Locksmith App is free to download from iTunes, so there is no cost to the user to install and have this potentially life-saving APP device at their fingertips 24/7. What's the Catch? Well, since this APP was developed in conjunction with Pop-A-Lock™, it would stand to reason that only Pop-A-Lock™ franchise participants would receive notification of an emergency. Plus, I believe only customers with an Apple iPhone can get the Locksmith APP. The point of the story is, Pop-A-Lock™ has created a very popular tool, (an App) and is utilizing it for the benefit of its customers, franchises, and business. There is some- thing to be learned here for all of us looking for ways to reach out and touch a potential customer in a new and creative manner. Article written by: Greg Mango Editor The National locksmith® 630-837-2044
